Adidas
Barricade is Back
2022
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Global relaunch of the most iconic shoe in tennis—the Barricade.
Tennis is one of the most physically demanding sports in the world, but what truly sets it apart is the mental aspect. It isn’t just a sport, it’s a high-level chess match. To win in tennis, you have to be able to create on the fly. You have to think multiple steps ahead and find solutions to anything your opponent throws at you. Here, power, strength, and technique will only get you so far. The only way to make the impossible possible is by tapping into your creativity and finding new ways to win.
Tennis is one of the most physically demanding sports in the world, but what truly sets it apart is the mental aspect. It isn’t just a sport, it’s a high-level chess match. To win in tennis, you have to be able to create on the fly. You have to think multiple steps ahead and find solutions to anything your opponent throws at you. Here, power, strength, and technique will only get you so far. The only way to make the impossible possible is by tapping into your creativity and finding new ways to win.
Product Campaign
Creative Direction
Visual Identity
Design