Johnnie Walker
Mark Your Moments
2017
Johnnie Walker Blue Label is widely known as the pinnacle of scotch whisky. It's the ultimate gift for every occasion, but the problem is people hang onto it for too long for fear of it running out.
So, we created a reason for people to look forward to finishing their bottles of blue label with our mark life's finest moments campaign.
The idea is simple: mark important life moments on the side of the bottle every time you celebrate them with a glass of blue. When the bottle is empty, you're left with a beautiful trophy you can put back on your top shelf where it belongs.
To amplify the launch, we created a gift set complete with a custom Johnnie Walker gold fountain pen that writes on glass.
So, we created a reason for people to look forward to finishing their bottles of blue label with our mark life's finest moments campaign.
The idea is simple: mark important life moments on the side of the bottle every time you celebrate them with a glass of blue. When the bottle is empty, you're left with a beautiful trophy you can put back on your top shelf where it belongs.
To amplify the launch, we created a gift set complete with a custom Johnnie Walker gold fountain pen that writes on glass.
Product Campaign
Art Direction
Film
OOH
Social