014
Johnnie Walker - Mark Your Moments
︎︎︎
Johnnie Walker Blue Label is widely known as the pinnacle of scotch whisky. It's the ultimate gift for every occasion, but the problem is people hang onto it for too long for fear of it running out.
Don’t let it sit on the shelf, drink it.
The idea is simple: mark important life moments on the side of the bottle every time you celebrate with a glass. When the bottle is empty, you're left with a beautiful trophy you can put back on your top shelf where it belongs.
To amplify the launch, we created a gift set complete with a custom Johnnie Walker gold fountain pen that writes on glass.
Don’t let it sit on the shelf, drink it.
The idea is simple: mark important life moments on the side of the bottle every time you celebrate with a glass. When the bottle is empty, you're left with a beautiful trophy you can put back on your top shelf where it belongs.
To amplify the launch, we created a gift set complete with a custom Johnnie Walker gold fountain pen that writes on glass.