Johnnie Walker - Mark Your Moments

Johnnie Walker Blue Label is the definitive global icon of new luxury. This integrated campaign encourages drinkers to celebrate each special moment by marking their bottle.

A gold paint pen was created and packaged as part of the campaign.

Project Info

Role: Concept & Art Direction
At: Anomaly, New York
In Collaboration with: Mauricio Galvan, Jared Elms, Kyle Provo