Buchanan’s - Where Greatness Lives
Buchanan's Deluxe 12 is the fastest-growing scotch whisky in the US. After a successful pitch, we launched ‘Where Greatness Lives’. A campaign that celebrates those who are changing the game. In addition to the anthem, we created several product films and introduced a new visual identity.
Buchanan's Deluxe 12 is the fastest-growing scotch whisky in the US. After a successful pitch, we launched ‘Where Greatness Lives’. A campaign that celebrates those who are changing the game. In addition to the anthem, we created several product films and introduced a new visual identity.
Project Info
Role: Strategy & Art Direction
At: Anomaly, New York
In Collaboration with: Kyle Provo, Mauricio Galvan
Role: Strategy & Art Direction
At: Anomaly, New York
In Collaboration with: Kyle Provo, Mauricio Galvan
