Buchanan’s - Where Greatness Lives

Buchanan's Deluxe 12 is the fastest-growing scotch whisky in the US. After a successful pitch, we launched ‘Where Greatness Lives’. A campaign that celebrates those who are changing the game. In addition to the anthem, we created several product films and introduced a new visual identity.

Project Info

Role: Strategy & Art Direction
At: Anomaly, New York
In Collaboration with: Kyle Provo, Mauricio Galvan








Updated 11.12