G-SHOCK

That’s Tough

2023



Expanding a global platform into Southeast Asia.

In 2023, G-SHOCK celebrated 40 years of toughness by reimagining what it means to be tough. We aim to establish a relationship beyond functionality.

It's time to think about toughness in a new way. Toughness is not one-dimensional.

Brand Campaign
Creative Direction
Film
OOH
Social


© 2024 Vince Mak

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