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G-SHOCK - That’s Tough
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G-Shock shaped U.S. culture with icons like Kanye, Rihanna, and Pharrell. Now it’s tapping into the energy of Southeast Asia.
This isn’t just market expansion—it’s a new era of toughness. One that fuses resilience with creativity, and dares youth to stand out, no matter the setting.
This isn’t just market expansion—it’s a new era of toughness. One that fuses resilience with creativity, and dares youth to stand out, no matter the setting.