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G-SHOCK - That’s Tough

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G-Shock has defined U.S. culture for years, with icons like Kanye West, Rihanna, and Pharrell Williams sporting its watches. Now, seeing the pulse of Southeast Asia, G-Shock is expanding to connect with its youth.

This move isn’t just about entering a new market—it’s about redefining toughness. 

Toughness isn’t one-dimensional; it’s a blend of resilience, creativity, and the ability to stand out in any environment.

© 2024 Vince Mak

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