Laneige
Stay You. Stay Bouncy & Firm.
2023
![](https://freight.cargo.site/t/original/i/cc763fb077586207c7676dee6469e1e2f5d159ae4a5b1db7fe44e528db6432f3/laneige01.png)
Laneige/Amorepacific is the leading beauty brand in Korea.
We created a global campaign featuring Sydney Sweeney, introducing the new "Bouncy & Firm" line infused with collagen and peptides, designed to help your skin bounce back.
Product Campaign
Creative Direction
Film
OOH
Social