Match
Adults Date Better
2022
The OG of internet dating.
In a culture obsessed with youth and young love we saw an opportunity to differentiate Match from the other dating apps and speak honestly with a demographic of daters that were being overlooked—Adults over 30.
Young love looks great in the movies. but dating as a fully formed, emotionally mature human? That’s on a whole other level.
In a culture obsessed with youth and young love we saw an opportunity to differentiate Match from the other dating apps and speak honestly with a demographic of daters that were being overlooked—Adults over 30.
Young love looks great in the movies. but dating as a fully formed, emotionally mature human? That’s on a whole other level.
Brand Campaign
Creative Direction
Film
OOH
Social