Match

Adults Date Better

2022



Rebranding the OG of internet dating.

In a culture obsessed with youth and young love we saw an opportunity to differentiate Match from the other dating apps and speak honestly with a demographic of daters that were being overlooked—Adults over 30.

Young love looks great in the movies. but dating as a fully formed, emotionally mature human? That’s on a whole other level.

Brand Campaign
Creative Direction
Film
OOH
Social


© 2024 Vince Mak

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