Vince Mak - Freelance ACD, Art




Match

Adults Date Better

2021



Rebranding the OG of internet dating.

In a culture obsessed with youth and young love we saw an opportunity to differentiate Match from the other dating apps and speak honestly with a demographic of daters that were being overlooked—Adults over 30.

The truth is that Tinder, OKCupids and Hinges of the world cater to the cycles of young love and end up treating adults like leftovers. So we saw an opportunity to meet adults where they are at and celebrate their life experience.

Young love looks great in the movies. but dating as a fully formed, emotionally mature human? That’s the wave.

Role: Creative Lead, Concept, Production
In Collaboration with: Emily Berger, Mojo Supermarket


© 2022 Vince Mak

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