One Drop - More Firsts

Worldwide, a child dies every minute of every day from a water-related disease. One Drop is an award-winning organization that provides access to safe water to people who need it the most.

The first public-facing campaign for One Drop, "More Firsts" focuses on the precious first moments that mothers universally experience with their babies and shows how in some countries without safe water, these first moments can also be their last.

We encouraged mothers to rethink their child's firsts moments, driving the conversation on social towards our campaign page. There, we educated and informed visitors on the current state of water accessibility.

Project Info

Role: Concept & Art Direction
At: Sid Lee
In Collaboration with: Colby Spear, Sarah Di Domenico, Jonathan Nicol, Kristian Manchester