Adidas
Less Waste. More Stans.
2021
![](https://freight.cargo.site/t/original/i/5e54f09f3ebfe1c14797de397316b28566cc154629de764ccf875f9b32b5a3b5/PR_SS23_COVER_12-31.png)
![](https://freight.cargo.site/t/original/i/6f48733625137d4b809db6db0a3d60f57544183e9e895c2c9492c51e79f43def/PR_SS21_POSTER-1.png)
![](https://freight.cargo.site/t/original/i/0fb7cc8c38e6a8ab1f960c1c9ac6910d785bea6e06563d91466c098ac4983858/PR_SS21_COVER-1-copy.jpeg)
![](https://freight.cargo.site/t/original/i/3a313cc86425e8113eabf34ae36448035dbb0e7db09cc4dcbf8e6bba627b82d4/PR_SS21_HOWITWORKS_STILL2.png)
To launch the new more sustainable Stan Smiths, we created a recycling machine that accepts plastic bottles as payment towards a new pair of Stans. The less waste new stands machine can be found at flagship stores from NYC ︎︎︎ PARIS.
Product Campaign
Activation
Art Direction