Art Director — Anomaly

Startup, Branding, Visual Identity, Product Photography


A new approach to modern wellness. Founded with the goal of creating the first cannabis products based on the science behind the plant, dosist is Time magazine's top 25 inventions of 2016 and Fast Company's Top 10 Most Innovative Companies of 2018.

While at Anomaly, I was involved since inception, working to create the company’s name, packaging, complete visual identity, and brand personality. Led artistic direction for brand campaigns, product launches, product photography and social activations. Conceived and executed key visuals in retail, online, out-of-home, and print.

Launched dosist on Instagram. Set and implemented social media and communication campaigns. Content creation for cultural moments, education, lifestyle, brand, and product.
All content created in-house.